Rondje Roodbruin / Red-Brown Ale Trail

Omer Vander Ghinste Brewery

History

Omer VanderGhinste began brewing beer in 1892. His first brew was VanderGhinste Ouden Tripel, which can still be seen in the authentic stained glasses from that period.

In the early years, the company logo for this beer consisted of two figures, one which was a brewer drinking a toast to another perfect brew of Vander Ghinste Ouden Tripel. The cuff links and the glass even featured the initials OV of Omer VanderGhinste. The colours blue and yellow dominated the company logo.

Present

Since Omer Vander Ghinste Brewery feels very strongly about authenticity, this beer was relaunched in 2014. The brewery wants to market this beer as a unique local product and has the required recognition to do so. VanderGhinste Oud Bruin is one of the four recognised Flemish red-brown ales and is marketed as such.

The basic ingredients of VanderGhinste Oud Bruin are barley malt, wheat, caramel malt, hops and water. These are used to brew a top-fermented beer. The specific Flemish red-brown ale is produced by blending this top-fermented beer with spontaneously fermented beer matured in oak foeders and at least 18 months old. The typical flavour is characterised by a harmonious balance between the top-fermented beer’s fruitiness and the spontaneously fermented beer’s mild acidity; it has a refreshing and markedly thirst-quenching aftertaste.

For the look and feel, the brewery was inspired by its early years and integrated the original poster and company logo in the current label and promotional materials. This way, they want to communicate the story of over 120 years of craftsmanship to consumers.

More info: www.omervanderghinste.be